The FORT Group Case Studies

Custom video content for POS and on-line product implementation. Also created ad templates for weekly retail specials. The challenge centered around non-availability of studio content, i.e. TV shows, movie clips, etc. which were vital in communicating the user experience with the device. The solution was to produce a generic short film, entitled "Shakedown Street" that the client would own for implementation in this piece, as well as others in the future.

Since 2006, FORT has produced this nationally syndicated television program, which includes content creation and implementation on over 120 stations across the country (over 73%), creation and management of digital assets, including website and social media outlets and the development of custom platforms with sponsors which integrate the HouseSmarts brand and Lou Manfredini.

FORT worked with this western-wear retailer to create radio and TV commercials that would target their core audience. Shot on location in Wichita, KS.

As the AOR, FORT was responsible for overhauling the marketing efforts and materials for the EDA. Elements ran the gamut, from collateral and print ads, to banner ads, interactive storybooks, a website redesign and PURL direct marketing campaigns.

Best Tile commissioned FORT to create a branding campaign from the ground up, which involved a creating a new logo, brand positioning, TV spots and print ads. We also built a brand new website designed for future ecommerce implementation.

Assignment was to create a cross-platform campaign with a retail focus and call to action designed to generate leads using Broadcast TV, Radio and ROP Newspaper all driving to a customized promotional landing page (whymarvin.com).