The Fort Group Blog

2012 Relay for Life

Steve — Wed, 16 May 2012 15:47:51 +0000

The FORT Group recently had the opportunity to be a part of the American Cancer Society “Relay for Life” Golf Tournament held at Walden Oaks Country Club in Cortland, NY. A great event for a great cause.

Innovation… The Lifeblood of Business Growth By Jeffrey Wolfson

Jeff Wolfson — Fri, 09 Mar 2012 12:42:22 +0000

As a member of the Meadowlands Chamber of Commerce, the FORT Group has sought to foster relationships that will enhance our business, as well as our community involvement. As part of this affiliation, the Chamber recently asked our own Jeff Wolfson

A success story on our own St. John’s Alumni Steven Laux

stephen — Fri, 10 Feb 2012 21:21:32 +0000

Graduate Credits St. John’s Roots for Successful Career Even before Steven Laux ‘94SVC attended his first class at St. John’s University, he was well on the way to shaping his future. Executive Vice President at The FORT Group, a marketing … Continue reading →

“Life on the Grid”

Steve — Thu, 19 Jan 2012 13:29:15 +0000

Don't get me wrong, I truly appreciate the connectivity a mobile device provides me throughout the course of a day, pretty much anywhere I happen to be. However, maybe you, like me, are longing for simpler times. Perhaps it speaks … Continue reading →

Shaken and not stirred…

Gianna — Fri, 30 Sep 2011 20:04:00 +0000

What better way to capture the attention of potential customers in the busy Chicagoland area, then with a provocative outdoor billboard? Developed for Perma-Seal, this campaign was designed to drive leads…plain and simple. While Perma-Seal ha

Introducing…the Integrity Windows and Doors App for iPad and iPhone!

Gianna — Tue, 16 Aug 2011 16:08:49 +0000

The Integrity App is now available for download at Apple’s App Store. Designed exclusively for iOS devices, this project represents an exciting new service offering from the FORT Group. The app is sure to be an invaluable resource for builders and architects, as well as Integrity field sales representatives.

Integrity Windows and Doors is a company known for product innovation and an on-trend marketing approach. It’s no wonder Integrity chose to embrace the emerging mobile app technology.

Some of the highlights of the app include an extensive photo gallery, a series of cutting-edge videos and product literature. Plus, the app automatically pulls in articles from the Builder Blog, Integrity’s news feed.

The launch of the app was tied into a promotion featuring an iPad2 giveaway. How’s that for integration?

Who doesn’t love the recognition?

Pamela — Tue, 26 Jul 2011 11:28:18 +0000

Yes, I can say it for all of "us" creative types, and if you're one of "us," you know what I mean... we love the recognition! We want to hear that our work is well received and that we did … Continue reading →

Touchy About Touchscreens

Steve — Wed, 22 Jun 2011 14:19:49 +0000

Yes, touchscreens are cool and provide an enriched user experience. I myself, an avid BlackBerry user, went with the Torch because I wanted to have my cake and eat it too. Now that the iPad2 has graced my world, I’m … Continue reading →

NJ AD Club Awards at TABLE 9…

Pamela — Mon, 06 Jun 2011 20:35:17 +0000

Yes, the FORT Group occupied most of table 9 at the NJ AD Club 43rd Annual Jersey Awards Show on Thursday evening, June 2nd. A good time was had by all. And not a bad showing by our team, as we brought home One first, Two second, and Three third place awards. Now that’s nice and neat.

First, a big thank-you to some of our clients; Marvin Windows and Doors and APEX ULTREX Siding System for giving us the opportunity to create award winning work that drove results in the market, and if you haven’t seen it already, check out our site and demo reel winning second place in the website advertising self promotion category.

Next, congratulations to all the finalists and winners that night, there were truly some inspiring and creative pieces presented, not to mention the creative display of glow sticks at each table (if you were there, you know what I’m talking about).

Our clients may come from all over the nation, but as a small/mid-sized business headquartered in New Jersey we find ourselves contributing to local causes and supporting efforts “in our own backyard.” The New Jersey Ad Club is one of those entities that we’ve contributed to for quite some time now. This year we donated our production services to create the display of TV and Radio finalists that were shown during the cocktail hour, as well as the ceremony power point presentation of winners awarded first place.

Our own Lana Jackson, Marketing Coordinator at the FORT Group is a board member (and has been for many years) we thank her and all the volunteers that make the NJ Ad Club and all of it’s functions possible.

The FORT Group Connections 2011 – Business and Food Expo

Steve — Tue, 24 May 2011 17:51:25 +0000

On Thursday, May 12 the FORT Group exhibited at Connections – 2011 Business and Food Expo at the Meadowland Exposition Center in Secaucus. The event was hosted by the Mahwah, Meadowlands and Hackensack Regional Chambers of Commerce. This evening e